Mustad Longline develops and supplies technology to the world’s line fishing fleet. Read more »
The production machines for fish hooks was never patented, but kept secret by means of closed doors for 125 years. Only those few people responsible for the production were allowed entrance to the building.
Since 1877, Mustad has been famous for their fish-hooks, which continue to be used in 180 countries. Mustad Autoline develops and supplies technology to the world’s line fishing fleet.
Autolining is an environmentally friendly catching method which also preserves the quality of the fish. We at Mustad Autoline are continuously working on new and innovative solutions, so that more fish can be caught by hook and line.
Mustad Autoline has equipped more than 700 boats worldwide and is the market leader. Russia, USA, Iceland, Faroe, Greenland, Spain, France, Chile, Argentina, Korea, New Zealandand and Australia are our main markets, -together with Norway.
Mustad Autoline is based in Gjøvik, approximately 2 hours by car north of Oslo by the lake Mjøsa. The region has 200.000 inhabitants with Lillehammer, Hamar and Gjøvik as natural regional centres. Mustad Autoline is part of NCE Raufoss, an industrial cluster focusing on LEAN production philosophies.
Mustad Autoline headquarters and factory are located in Norway, the natural center for fishing and fishing related industries in Northern Europe. In addition to our sales office in Aalesund - Norway, and Seattle - USA, we have a dedicated distribution and agent network in all main makrets.
Based on experience, knowledge and tradition we develop solutions that are innovative and durable even in the roughest conditions. We work closely with our customers in R&D, engineering and service throughout the solutions life time. We strive to learn from our customers to better understand the longline fisheries and the day to day tasks to be able to deliver integrated solutions that improve the longline fishing.
The Mustad group is a 6th generation family company. The name Mustad is the main pillar of our indentity and we want to live up to the tradition and identity associated with this brand. At the same time Mustad Autoline want to be perceived as modern, future-oriented and innovative. This shall therefore characterize our products, our culture and our interaction with our stakeholders; customers, suppliers, partners and our local community.
Mustad Longline AS has twice (2010 and 2011) been granted the Eurostars status. Eurostars is the European Unions “champions league” for innovative companies, applicable for small and medium sized enterprises (SMEs). In 2007 and 2011 Mustad Longline had projects approved by the Norwegian Research Council innovations program (BIA). In 2008 the company was awarded the Dagens Næringsliv’s “Gaselle prize” for rapid and profitable growth.