About us

Mustad Autoline develops and supplies automated longline equipment to the world’s line fishing fleet. We are continuously developing innovative solutions so that more fish can be caught by hook and line. - A better way to fish!

Mustad Autoline is the world’s leading supplier of automated longline systems and serves more than 90% of the demersal autoline fishing fleets. For more than five decades - since our founding in the 1970's, Mustad Autoline has continuously developed new and innovative solutions enabling fleets to bring more line caught fish to market.

We carry a wide range of models and can fit efficiant and flexible solutions on vessels ranging from 33 foot coast boats to 200ft freezer longliners with the ability to set and haul from 3,000 hooks up to 80,000 respectively.

With our latest technology, Mustad Autoline continues to be the leading choice for the most modern and efficient longliners worldwide.

Made in Norway

We know that the products we provide is absolutely vital for our customers’ income. The very moment a part of the Autoline equipment fails, our customer is losing money. That mean that we must provide the best quality possible on our products, and the best service system we can manage.

One of the key factors to obtain this is to manufacture our products in-house in Norway. We focus on quality in all stages, from idea development, prototyping, testing to finished product. Even in times where the global trend has been to move technical manufacturing to low cost countries, Mustad Autoline still builds our systems in the same building as our head office in Gjøvik, Norway. This way we have access to the best technical competence in the world and the ability to continuous quality control.

Our customers and employees’ loyalty and knowledge is our most valuable asset

We are proud of our customers and employees who exchange knowledge and experiences every day. It's their expertise and solid craftsmanship that ensures the quality at all levels and that continuous the development of our products.

Today we are about 50 employees in Gjøvik and Ålesund in addition to our sales offices in Bellingeham/US, St. Johns/Canada, Grindavik/Iceland.

We support and promote all sustainable fisheries

Longlining is Mustad Autolines core business and as a company we support all sustainable fisheries, the resources of the ocean are after all the most sustainable protein source in the world. We intend to use our expertise, knowledge and technology to promote sustainable fisheries on a global scale.


Little did they know, the founders of “Brusveen Spiger & Staaltraadfabrik” when they started manufacturing steel wire and horseshoe nails back in 1832 that the company which was later to be called “O. Mustad & Son” and "Mustad Autoline" would be one of the strongest names and a dominant player in the World of Fishing, well in to the 21st Century.

Old Mustad Poster

True enough, the road has been bumpy at times but having survived two World Wars, thrived on the Industrial Revolution in late 1800, the Mustad family have persisted and fought their battles with dignity and with an admirable commitment to the consumers. They have continuously invested in improving the quality of their products to stay ahead of fierce competition. At Mustad Autoline today, no less than 10% of the turnover is ploughed back into R&D helping keep safe distance to followers. The results are speaking from themselves, with close to 90% market share on demersal autolining systems there is no doubt that the fisheries have clearly made their choice. Not only have they put their trust with Mustad Autoline, but a partnership has been formed where wishes and demands have been given serious consideration to make an excellent product even better. Improved efficiency and safe working conditions for the crew have been two of the major key issues topping the list to secure a good environment and a thriving future for Longlining.

Mustad Autoline reserve themselves against any printing errors and make reservation for changes in the instructions, specifications and designs.This page contains indicative information.