VISIR's modern fleet with Mustad Autoline Systems ensures efficient, sustainable fishing
Vísir is a well-established, dynamic, and forward-thinking Icelandic fishing company committed to responsible longline fishing, high-tech processing, and exceptional product quality. We operate a modern fleet of vessels, all equipped with Mustad Autoline systems, which enable us to fish efficiently and sustainably.
The Mustad systems are known for their durability and reliability, consistently performing year after year. What truly sets Mustad apart, is the outstanding support we receive whenever it’s needed. Their service team is not only highly skilled but also incredibly dependable. I can always count on them for expert assistance, ensuring smooth operations for our fleet.”
— Benedikt Páll Jónsson, Skipper, Vessel Páll Jónsson

Next stop LofotFishing in Kabelvåg, Norway 20 - 22nd March
Visit our booth #9 at LofotFishing to discover the latest updates on our E-Line coastal system and HAVFRONT heading and gutting machines.
We look forward to seeing you in Kabelvåg!
EINHAMAR Seafood, one of the leading fresh fish producers in Iceland
Pálmi Fannar Smárason, 1 mate on Auður Vésteins at Einhamar Seafood since 2006, shares his satisfaction with the Mustad Autoline Coastal system, which has been integral to their operations since 2003. He notes that the system is incredibly easy to operate and offers low maintenance costs, making it a perfect fit for their needs. The company is now looking forward to the upcoming electric upgrade of the system with great anticipation.
Einhamar Seafood operates several vessels, including Gísli Súrsson GK-8, Auður Vésteins SU-88, and Vésteinn GK-88, all equipped with the Mustad Autoline Coastal system. These boats, each approximately 15 meters long, have a combined capacity of over 60,000 hooks. The fleet operates year-round, landing their catch approximately 500-600 times annually. The company specializes in landing cod and haddock for processing.
Founded in 2003, Einhamar Seafood is now one of the leading fresh fish producers in Iceland. They focus on producing high-quality cod and haddock products from the finest sustainable fish stocks around Iceland.
VEIDAR, Freezer longliner (NO) - fishing with Mustad Autoline DeepSea System
We are very satisfied with Mustad Autoline. The supplier excels in both quality and service. For many years, we have used the autoline system aboard our vessels, and we are pleased with it. The equipment provided is robust, which is crucial for us as we operate far out at sea in all kinds of weather and at great depths. The relationship and trust we have with Mustad Autoline are excellent. The personnel and specialists we interact with are stable and reliable, which we see as a positive and significant advantage. This makes collaboration easier, allowing us to learn, develop, and improve the equipment along the way.
Sindre Dyb, CEO and Skipper
Veidar AS
ALBIUS, SAPMER (FR) fishing with E-Line for toothfish since 2022
We have been working with the all-electric longline fishing system for 2 years now.
After these months of operation we have not had any major problems. Working on deep waters (2000 meters) we asked Mustad for adjustments to the reactivity of the hauler. It is obvious that the electric control is precise and sensitive. The different settings make it possible to optimize the behavior of the vessel in relation to waves and the speed of the line retrieval.
For sailors, captains and chief engineers, this generation of electrical system is well thought out. The baiting process is the greatest advantage. We can use multiple bait sizes and change hook sizes very easily.
I also want to commend the Mustad after-sales service technician team. They are professional, attentive, and a pleasure to work with!
Patrice Boitel, Technical Manager SAPMER
Patrice Boitel, Technical Manager

M/S O. HUSBY Freezer longliner (NO) - fishing with Mustad Autoline DeepSea System
My colleagues and I at O. Husby Fishing Company couldn’t be more satisfied with the Mustad system we have on board, along with the excellent service and follow-up.
Our engineers praise the availability of spare parts, the swift processing, and the high quality of the goods delivered by Mustad Autoline.
Not to mention, the staff at Mustad are incredibly friendly, accommodating, and easy to work with.
We have been a loyal customer of Mustad Autoline for 40 years, and we fully intend to continue that partnership in the years to come.
Skipper, M/S O. Husby
Ole Anton Husby
HAVFRONT LOPPA 100 - made by Mustad Autoline
With great respect for the solid work that has gone into the development of Havfront products, we would like to inform you that Mustad Autoline has now taken over and continues to produce these high-quality products. We have integrated the production at our facility in Gjøvik, ensuring both high quality and continuity in deliveries.
Among these products is the HAVFRONT Loppa 100 – the world’s most compact machine specifically designed for heading and gutting fish onboard vessels. The Loppa 100 is both innovative and user-friendly, optimizing the workflow on coastal fishing vessels from 9 meters, as well as larger sea-going vessels. There are over 60 machines in operation in the Norwegian market today, with solid feedback from users.
The Loppa 100 handles fish ranging from 1 to 12 kilograms and offers a reliable and efficient solution that replaces manual gutting and heading. The machine’s robust design is perfect for vessels looking to improve workflow and reduce manual, labor-intensive tasks.
The machine is highly efficient, requires minimal maintenance, and is built to last – a cost-effective investment for vessels aiming to increase productivity.
HAVFRONT LOPPA 100 – Mustad Autoline (www.mustadautoline.com)
Could this be of interest to you? Please feel free to contact us for more information!
Meet our new sales representative at Mustad Autoline EHF Iceland!
We are exited to welcome Haukur Gudberg Einarsson to join our salesteam in Iceland. With extensive experience in autolining and the fishing industry in general, Haukur brings a wealth of knowledge and expertise to our team! His contact information: Phone (+354) 8627999 / e-mail: haukur@mustadautoline.com
Join us at booth C12 at the Icelandic Fisheries Exhibition from September 18th to 21st
Visit our booth C 12 and get the latest news of our E-Line system and more.
See you there!
Mustad Autoline is acquiring the assets of Havfront AS with the intention of continuing its technology and relocating production to Gjøvik
Securing Jobs and Continuing Expertise
We have great respect for the work done at Havfront. Significant effort has been invested in realizing the entrepreneurial venture, resulting in the production of high-quality products.
As part of the acquisition, Mustad Autoline aims to include key personnel from Havfront AS to preserve essential expertise that ensures continuity in customer relations, development, and production. We are currently in the takeover phase, and it will take some time before we are fully operational in parts delivery and service. We are already in contact with customers and will keep the market continuously updated.
Increased Capacity and Production in Gjøvik
The acquisition of Havfront AS provides Mustad Autoline with exciting additional products to the existing product range, which is currently fully produced in Gjøvik. Havfront’s products, smaller gutting and cutting machines for whitefish, are based on similar technology and production processes and fit well into the factory’s existing production facilities. With Havfront products, we utilize capacity and strengthen production in Gjøvik.
Long-Term Ambition
“The acquisition of Havfront AS’s estate is a strategically important decision for Mustad Autoline,” says CEO Anders Frisinger. The design and technical solutions of Havfront products are on par with Mustad Autoline machines and fit well into the company’s vertical integration. We can assure that Mustad Autoline has long-term and ambitious plans for the future of Havfront products.
For more information, contact:
Lasse Rindahl
Phone: +47 905 69 476
Email: lr@mustadautoline.com
CTO, Mustad Autoline AS
Anders Frisinger
Phone: +47 959 72 206
Email: af@mustadautoline.com
CEO, Mustad Autoline AS












